Interested in discovering a proven Facebook event marketing formula?
from the authors of 22social
A Proven Step-by-step Event Marketing Formula That Results in Likes, Lead, and Sales.
July 16, 2013 at 5:53pm
Here is A Proven FB Event Marketing Formula
If you think event marketing has nothing to do with you, then let me nudge you to think again…
Take 22Social for example…
Our competition hasn’t been event marketing; so seemingly we shouldn’t do it either, right? Wrong! Day-by-day we pass by our competition, taking more and more market share, despite the fact that they have a MUCH larger advertising budget and bigger staff.
I’m not writing this to impress you, but to impress upon you that if you want a competitive edge, it might be time for you to reinvent your marketing too.
It’s no secret that at 22Social we are a Facebook + Mobile App Builder who is hot for Google Hangouts. Quite frankly, we’re surprised more marketers haven’t fallen in love too.
We’ve pretty much centered our entire week around a Google Hangout/Facebook Event to deliver awesome free content streaming live from our Fan Page, or to your mobile device.
You might be asking; Does event marketing only pertain to Google Hangouts and digital products? No, you can use pieces of this formula for any event, including offline events.
In this note you will gain the valuable insights, tools, and methods that we have already proven to work many times over.
Events marketing has allowed us to provide more value to more people, creating real real fans, not just customers. And there’s a difference.
It is how you take market share, and not lose it.
Before we get started let me warn you…
Not everyone will be your Fan.
You will undoubtedly come across “haters” or simply “non-fans.” They won’t agree with you, with what you teach, share, or what you stand for, and that’s OK. In fact, if it’s not happening you probably don’t have very many “Fans.”
The stronger your sense of purpose, the less these “haters” will affect you.
Don’t worry about the “non-fans.” Worry about your Fans.
Whether you are a newbie, pro, or guru, you can use this formula to run your “side business” or an entire “empire” from the comfort of your home.
What you need to host your event:
Facebook Fan Page
Phone Verified Google+ Account
22s Marketing App
Everything else is just pictures and words. Let’s start with “words.”
We use Google Docs to brainstorm, and collaborate on.
Click Here for an outline you can steal from us.
I start by writing a headline.
IE: “A Proven Step-by-step Event Marketing Formula That Results in Likes, Lead, and Sales.”
Andrew starts with an outline of the points he wants to get across.
Next write out your entire presentation. This will later be posted as a Facebook Note to give your audience more value. Like the one you are on now 🙂
Once you have the main content it will be easier for you to write the remaining ad copy.
Here’s a list of what you will need to write.
Ad copy for Facebook Event (100-500 words). Click Here to see example
Ad copy for your 22s App (Headline, subheadline, heading, body, and button text). Click Here to see example
Ad copy for 2 Facebook Posts. The first 24-36 hrs before event the other 5 minutes before. (keep the call-to-action above “see more”). The first post should drive people to your event page, unless if you want to collect leads. In that case send visitors to your App first and pass them to your event page thru your action buttons. Click Here top see example
Ad copy for email, tweets, text etc. (optional)
Notice a lot of the ad copy is reused, recycled, and repurposed.
What you need for graphics.
Image for event header (Exact size: 714 x 264 px)
Posting image number 1 (We use a 16 x 9 ratio, example: 800 x 450 px – Looks great in an image slider as well)
Posting image number 2
Presentation: Use Powerpoint or KeyNote. This can be your note simply broken down like we’ve done here: (link coming soon)
Your images should be attention grabbing and have no more than 20% text if you want to promote them on FB.
Resources for making cool images & presentations:
PicMonkey – Edit & Enhance images. Add text, filters, clipart, and frames.
Camera+ App – Enhance images easily on your phone.
Videolicious (iOS Only) – Make custom sales videos in minutes.
Powerpoint/Keynote – Create slide, click save as .jpg, and upload to a new album on your fan page. Awesome Powerpoint templates:
This is how you are going to get people to your event. This is assuming you have a list, or at least friends on Facebook… or you at least you know someone who has friends, and is willing to help you.
Here’s the schedule:
1 Week to 48 hours before the event:
Edit your 22s App
Create Facebook Event
Post image 1 on Facebook
24 hour before event:
Send email, SMS, tweet, alert, etc.
Invite your friends to the event in facebook.
1 hour pre-event:
Send FB Notification thru your FB Event Page (2): 1 hour and 10 minutes before the Event time.
5 minutes before you go live post image #2 on Facebook.
Can you post more? Absolutely. At 22Social we do the least amount of work required for the maximum results.
Switch any call to action buttons if needed.
Add a button that redirects over to your Facebook Note.
Add a button that redirects over to your next event page.
Make sure you cover these 4 points:
WHY is so important for our listeners to achieve greater success?
WHAT is by definition?
HOW do your students typically get started with on a step?by?step basis?
WHAT IF any they got started today with … what would their life look like in say, 30 days? 90 days? 1 year? How about 3 years?
WHAT’S NEXT tell them what to do, and if applicable promote your next event.
Review comments and answer.
Edit media if desired.
Use the steam from this event to roll into your next event.
How to Add More Traffic
Feeling confident? Are you ready to put your money and your reputation on the line?
Lets kick it up a notch!
All your friends who said they were “going” to the event can also invite people from their friends list. Ask them to do that, especially the influential ones.
You can also promote your event using Facebook paid promotions.
Promote your post to your Fans and Friends of your fans.
Run PPC to your app as illustrated Click Here
Advertise your post on Facebook PPC. Click Here
Note: Facebook ads need time to be approved so start early. You can always pause or alter a promotion after it has begun.
What if you don’t have a product?
Well, we gave you all the tools to create a killer presentation above right?
The question really is; “How do you package and sell your content?”
Meet PayPal & Google, they did all the hard work for you.
Packaging your digital product can be as easy as saving it in a PDF format and emailing a link after a purchase. However, if you don’t have a website, or you require more security, Google has got you covered.
With Google Docs, and Google Sites you can host just about any kind of content.
Conveniently Google allows you to set your content to “Public,” “Unlisted,” and “Private.”
Public: Everyone can see it. No security but, sometimes you don’t need it to be secure.
Unlisted: Only people with a link can see it. It won’t pop up on your pages (+/YouTube) or in search engines but, people can pass it around so security is very low.
Private: Only people who have a Google account and who you have given permission to can see your content. If you are just getting started then stick to a simple document or presentation. If you’re a Guru, use one of the many Google Website free templates.
No hosting, no coding, no resetting member passwords. Thank you Google.
In addition to giving your members access to your “Google Guarded” content, you can also foster a community and communicate with your tribe privately in a Facebook Group.
“Click to purchase/join below and instantly receive step-by-step instructions on how to XYZ. You’ll gain access to our weekly Hangout sessions where industry professionals will train you on how to ABC. As a member you can also access these archives on demand in our 24/7 members only library. Act now and you’ll gain access to our limited and private Facebook Group, where you’ll get live support from our community, our trainers, and myself.”
How You Take Money
Use PayPal.com to create payment buttons. Get the URL not the code. You do this by selecting “email” in the final step of the button creation process. By clicking this URL it sends a visitor directly to a familiar and safe PayPal order page.
Insert the URL into your 22Social “Action Button” URL redirect. Now you can effectively present your offer and collect leads on their way to the order page.
You can even get a “verified” PayPal account and create subscription payments. This is ideal for your membership website as all subscriptions for auto payment are managed thru their own PayPal account.
If a customer places an order the money goes directly into your PayPal Account. This money can be transferred to you bank account in 3 business days or you can apply for a PayPal Credit Card in which case your money becomes instantly available…
Yes, if you are picking up what I’m putting down here, then you realize you can build a business and have real money in your hand in a matter of days, not weeks, months, or years!
Once you’ve done it once, you can do it again, and again. Its like creating money on demand.
Why aren’t more entrepreneurs using these solutions? Why have you not heard this info before? Because not all of this was possible. PayPal, Facebook, Google are a part of more people’s everyday lives today than they were just 3 years ago.
Multiply Your Efforts
Where do you think you’re going? Get back here, we’re not done yet. You have this awesome piece of content you hosted and even if you don’t package it as a stand-alone or part of a product you can repurpose it.
Cut it into smaller promotional videos.
Take the audio and make it a podcast.
Cut testimonials out of the on air hangout.
Use the recording as “lead bait.”
Use the recording in an autoresponder series.
Get parts transcribed and use it for article.
You sell it, guard it, split it, or gift it, just don’t waste it!
Now for the kicker.
If you are doing a live presentation you’ll want to get partners to simulcast your broadcast. This means they can broadcast your live presentation on their own Fan Page where they can invite their audience and make their own sales of your product.
Hopefully this post will help your next live event be a success.
Click Here to discover how 22Social can work for you! There is a FREE level to begin…